"Keep it simple... So, your promotional plan is just three words? How could you say something so irresponsible and absurd?" Luo He crossed his arms, his deep gaze scanning Bai Tao like a hawk, trying to catch any crack in her composure.
The decision to donate might seem incomprehensible to outsiders, but Luo He wasn't acting impulsively. He noticed the rebellious, defiant tone in Bai Tao's words, yet at the same time, he sensed that she wasn't just speaking offhandedly—her proposal must have been carefully considered. He trusted his instincts completely.
What's more, Luo He found her suggestion intriguing, carrying an unspoken air of mystery. Combining charity and promotion was certainly a bold idea. The donation amount matching last year's profits seemed to carry some hidden significance.
Luo He had asked Bai Tao to come over to confirm his suspicions. The money was ready; all it took was his command, and 20 million would be donated. Therefore, he needed to discuss the proposal with her in greater detail. However, her careless comment was giving him a headache.
"I'm trying to consider the feasibility of your plan. The money's already been prepared. You know the company made just 20 million last year, and our funds are currently low. I'll have to dig into my own pocket. My family supported me with five billion to start the business, but after these years, the remaining capital is running thin. To put it bluntly, if this donation doesn't bring results, it could decide the life or death of Enchant Beauty," Luo He said solemnly, his gaze fixed firmly on Bai Tao, attempting to pressure her with his words.
He thought that under such pressure, Bai Tao would surely stop being evasive and reveal the deeper meaning behind her plan.
But he was mistaken. Bai Tao immediately recognized the familiar tone—this was an attempt at intimidation! It sounded just like when someone was trying to threaten her. What a joke! How could 20 million possibly decide the success or failure of a startup? Ridiculous!
Though Bai Tao often slacked off, she knew well that after Enchant Beauty turned a profit last year, the company's survival was no longer in question. The real issue now was how to grow and strengthen it.
With Luo He's background, resources, and connections, starting a business should have been easy, and he should have succeeded long ago, not waited until the fourth year to turn a profit. However, Enchant Beauty was strategically positioned in the high-end domestic beauty market, with even a basic lipstick costing two or three hundred. For context, even internationally recognized brands like Dior sold their lower-priced lipsticks for around the same price.
Of course, Enchant Beauty didn't blindly price their products this way—the quality and materials matched the price. Thanks to Luo He's family's pharmaceutical industry, Enchant Beauty owned several patents in the cosmetics field. The problem, however, was that as a new brand, Enchant Beauty had no market recognition. Pricing products on par with international brands made it difficult for consumers to accept. Even if they posted all their patent information online, it didn't yield much result. After all, many people didn't understand professional certificates, and even if they did, they were likely to be skeptical.
Put simply, even if the products were good, without brand recognition, it was hard to attract the attention of high-end consumers. Low-end consumers couldn't afford the products, and high-end consumers dismissed the brand as insufficient. Naturally, Enchant Beauty's sales weren't looking great.
Bai Tao understood that last year's profit wasn't due to market expansion but because Luo He had leveraged his resources and connections to open a few sales channels. For example, he partnered with several companies to swap women employees' benefits for Enchant Beauty products.
Now, the most urgent task for Enchant Beauty was to raise brand awareness and gain consumer trust. When Luo He started the business, he was prepared for a long battle, fully aware that competing with international brands was not an overnight task—it could take ten or twenty years. That's why he had envisioned creating a century-old company, hoping to eventually overtake international brands.
Luo He knew that to take the high-end route, he couldn't start with a low-end market. It was like domestic car brands—while it's easy to establish a foothold in the low-end market, transitioning from low-end to high-end is extremely difficult. Even if a brand like Wuling had outstanding performance, it would still struggle to win over high-end consumers because the brand's image had already been deeply ingrained as a low-end one, and no amount of advertising would change that.
So, right now, Enchant Beauty's most critical task was publicity. Though Luo He was prepared for a long struggle, he naturally hoped that the brand's recognition would rise quickly. Bai Tao's creative proposal had caught his attention, and he was secretly hoping it would be the game-changer, which is why he was eager to understand the deeper meaning behind it.
Seeing that Bai Tao refused to reveal her plan, Luo He decided to put more pressure on her, subtly implying: "Don't mess this up, it's crucial for me."
"I'm just proposing the idea. Whether or not you follow through is your decision," Bai Tao continued to avoid the issue. She understood Luo He's intentions and was feeling helpless. The plan had been generated by the system, and she herself wasn't sure how effective it would be. If it worked, great; if it failed, she would be powerless. Ultimately, the decision was in Luo He's hands.
Luo He was frustrated. He was sure there was more to Bai Tao's words, but she just wouldn't say it, and it made him itch with curiosity. After staring at her for a long while, he gritted his teeth and said, "Bai Tao, I'll tell you seriously—if this donation doesn't work, I'll fire you!"
Bai Tao was stunned for a moment before her eyes widened, and a flicker of joy crossed her face. "Really?"
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